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Program of workshops, face to face(s) and events on the music market, the record industry and the world of live music world with the participation of music professionals, artistic directors and managers of agencies from all over the world. All events shall take place on 7 and 8 June at University Headquarters.

Some of the protagonists of Medimex’s professional appointments

How to deal with the music market, the record industry and the world of live music. These are some of the themes that will be addressed during the professional activities of Medimex, the International Festival & Music Conference promoted by Puglia Sounds in Taranto from 5 to 9 June. During these events, artists and professionals will meet festival directors, agency managers, record labels and other players of the world music scene. The calendar of workshops offers music professionals specific focus and opportunities for discussion on some important issues of the music business: from issues related to safety on the stages to the current legislation on the live music market, from audience development strategies to musical creativity in advertising, TV and video games, from how to apply for public funds to issues relating to copyright and the playlists of streaming platforms. As usual, the Professional Program will also include numerous Face to Face(s), networking activities with operators in the field of folk, rock, world, jazz, hip hop and metal music. This year they come from Brazil, France, Italy, Finland, Iceland, Sweden, Greece and Spain. All these free-admission (but prior medimex website registration is required!) events are scheduled for June 7 and 8 at the University of Taranto, in the building of former Caserma Rossarol, Via Duomo. Workshops will get started on Friday 7 with “The show must continue (safely)” hosted by Gianni Raimondi (President of the Cultural Association AFO6) and Angelo di Summa (Prevention, safety and health Officer at Coordinamento SPESAL Taranto). This will be followed by the event “Performing live: rules, roles and contracts in the world of live shows” led by Emanuela Teodora Russo, lawyer specializing in Music and Entertainment Legislation and consultant at Note Legali, the largest Association of Musicians of Italy. The program also includes another event on “Audience development” where Francesco Mariotti, artistic director of the Pisa Jazz Festival, will discuss audience development strategies and ways to involve the community, increase the number of visitors and engage young people. Saturday, June 8, Sergio Pimentel (Ninja Tune, Senior Creative), Duncan Smith (Sony Interactive Entertainment, Senior Music Supervisor) and Bonnie Reilly (Vice Media, Music Supervisor), all international professionals operating in the fields of advertising, TV and video games, will host two sessions to listen to, analyse and provide their feedback for the works proposed by the participants in the workshop (in English) “Sync Lab” promoted by Node – a hub intended to support and develop creativity in the field of music – in collaboration with Puglia Sounds, Funder35, Future Music Form. Azzurra Funari and Giulia Allegrucci who respectively specialize in fundraising and in EU projects, will hold the workshop “From design ideas to getting funding”, organised by Doc Servizi. This meeting is aimed at illustrating the main forms of funding (regional, national and EU) with a special focus on the ways to select the most suitable funds for the type of project proposed. But also a juridical workshop has been included in the program: ” The Music synchronization contract ” organized by Node and with Marco Barbone, a lawyer specializing in copyright and industrial law. Finally, Peter Astedt, who has been in the record industry for many years, will illustrate in the workshop “Pros and cons on playlisting'” the issues concerning the way in which streaming platforms create their playlists, while Cliff Fluet, partner of London-based Law Firm Lewis Silkin, expert in mobile telephony, live music, radio and audio-visual production online, and Tamer Rashad, CEO of Humtap, a start-up that applies the most efficient innovations in artificial intelligence tomusic composition and video production, will hold a technological-content workshop on “Music and Artificial Intelligence”. The face to face meetings will be attended by Jordi Fosas (artistic director of Fira Mediterrània, Manresa, Catalonia), Loredana Franza (Project Manager of Semente, an association that organises the Parken/Women International Jazz Festival/Lusofoni/Jazzambassaden in Stockholm, Sweden), Sunna Gunnlaugsdottir (co-director of the Reykjavik Jazz Festival, and founder and director of the concert series Freyjujazz and Jazz I Salnum), Veronica Pessoa (director and member of the advisory board of the Semana Internacional de Música of São Paulo in Brazil), Annamaria Rigotto (curator of the Festival Casa de Fulô Prod, in Rio de Janeiro), Annamaija Saarela (managing director of G Livelab Tampere, Finland), Soraya Da Silva (co-founder of the Parisian world music agency, Helico Music), François Audigier (booker of European artists for Europavox Festival and artistic coordinator for the Europavox project, Europavox Festival, in Clermont-Ferrand, France), Filippo D’Urzo (artistic and organization manager of the Empoli Jazz Festival), Massimo Di Stefano (director of the booking agency Esound Musci&Arts in Valencia, Spain), Kem Lalot (talent buyer of the Eurockeennes Festival in Belfort, France) and Eleni Linoxylaki (production director of the Technopolis Jazz Festival in Athens). Medimex is Project of Puglia Sounds, the Programme of the Puglia Region for the development of the regional music system. The Project is implemented with Teatro Pubblico Pugliese within the framework of the Development and Cohesion Fund 2014-2020 – Patto per la Puglia – Area of Intervention IV “Tourism, Culture and Enhancement of Natural Resources. www.pugliasounds.it. Main Sponsor: Birra Raffo Official Hashtags #Medimex2019 #weareinpuglia #Medimex