sabato, 18 settembre – 11:00


Growth Drivers: The Trends that Will Shape the Future of the Music Business

Con Mark Mulligan (MiDIA)

Mark Mulligan

With streaming revenue growth beginning to slow in many markets and emerging markets delivering much less revenue per user, the music business now needs to find new growth drivers that can propel the industry into its next phase. Alongside a discussion of today’s streaming market, this presentation will explore a number of these growth drivers (games, user generated content (UGC), creator tools, fandom) and discuss both the risks and opportunities these new revenue categories represent. The presentation will include data on revenues, market shares, forecasts and consumer behaviour.

Mark Mulligan is a long-term media and technology analyst and a leading thinker on the music industry’s digital transition. He has 15 years of media business analysis and consulting experience, working with leading global media, technology and device companies. Mark heads up MIDiA’s music research and oversees all of MIDiA’s research output, and is the author of the industry- leading Music Industry Blog and ‘Awakening: The Music Industry In The Digital Age’, the definitive account of the rise of the digital music market.

sabato, 18 settembre – 16:00


How AI is shaping the future of the music business

Con Bas Grasmayer (Music x)

Bas Grasmayer

Artificial intelligence is already widely used in various aspects of the music business. This talk explores how AI is used in the music business’ various domains, from live to streaming to production, before going into detail about what you should expect from AI in the future.

Bas Grasmayer is a strategist based in Berlin and the founder of the MUSIC x newsletter about music, tech, and strategy. In the past he’s held executive product roles at streaming services Zvooq (focused on Russia & CIS) and IDAGIO (focused on classical music)


Evento PRO dedicato agli utenti con profilo PRO su