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Bari 2011

I Edi­tion . 25–27 novem­ber
This was the first edi­tion of MEDIMEX. It took place at Fiera del Levante, from 25 to 27 Novem­ber 2011. Puglia Sounds, the region­al pro­gramme for the devel­op­ment of the Puglia music sys­tem, had been launched just the year before. Med­imex, the Medi­ter­ranean Music Expo, is an oppor­tun­ity to wel­come to Bari, meet and pro­mote part­ner­ships between music oper­at­ors from Puglia and those com­ing from oth­er Itali­an regions and from abroad.

This was the first edi­tion of MEDIMEX. It took place at Fiera del Levante, from 25 to 27 Novem­ber 2011. Puglia Sounds, the region­al pro­gramme for the devel­op­ment of the Puglia music sys­tem, had been launched just the year before. Med­imex, the Medi­ter­ranean Music Expo, is an oppor­tun­ity to wel­come to Bari, meet and pro­mote part­ner­ships between music oper­at­ors from Puglia and those com­ing from oth­er Itali­an regions and from abroad.

Med­imex was foun­ded as a music fair, the only one in Italy ded­ic­ated to all genres of music. Three days of artist­ic and com­mer­cial exchange as well as Meet the Author gath­er­ings, con­fer­ences and them­at­ic meet­ings, but also speed dat­ing, show­cases and events. The aim is to bring togeth­er the prot­ag­on­ists of the inter­na­tion­al music industry to dis­cuss the pro­spects, prob­lems and oppor­tun­it­ies of the Itali­an and Medi­ter­ranean mar­kets.

One thou­sand three hun­dred oper­at­ors, two hun­dred artists, over two hun­dred journ­al­ists, twenty-one guest coun­tries and five thou­sand vis­it­ors in an area of eight thou­sand square meters with one hun­dred and fifty booths and fifty live events includ­ing show­cases and events, thirty con­fer­ences, meet­ings and speed dat­ing, in addi­tion to host­ing the fif­teenth edi­tion of MEI, the Meet­ing of Inde­pend­ent Labels: this is the first edi­tion in num­bers.

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The open­ing event of the first edi­tion, on Novem­ber 24, 2011, was Merav­iglioso Mod­ugno, at the Pet­ruzzelli Theatre in Bari, a trib­ute to Domen­ico Mod­ugno pro­duced in col­lab­or­a­tion with the Pre­mio Tenco and fea­tur­ing Vini­cio Capos­sela and the Mari­netti sis­ters, Simone Crist­ic­chi, Cristina Donà, Mauro Erman­no Giovanardi, Pino Marino, Nada & Fausto Mesolella, Roy Paci, Radi­oder­vish, Peppe Servillo, Daniele Sil­vestri, Sud Sound Sys­tem, Paola Turci and Peppe Vol­tarelli. A trib­ute to the most fam­ous songs and to the invalu­able per­form­ances in ver­nacu­lar lan­guage of the pro­duc­tion of Domen­ico Mod­ugno, an artist who intro­duced in his songs the “inven­tion of the sea” and the “bit­ter­ness of his land”, in the same theat­er where fifty years earli­er Mod­ugno had cel­eb­rated the 100th anniversary of the Uni­fic­a­tion of Italy with “Rinaldo in Campo”.

From reg­gae to pop­u­lar music, from the sounds of the Balkans to exper­i­ment­al music, from elec­tron­ic music to rock music: twenty-one artists, from Puglia, Italy and oth­er coun­tries, took turns on three stages for a jour­ney through the sounds of the Medi­ter­ranean. Sav­ina Yan­natou, The Ban­diti, Bianco, Roberta Alloisio, Sonia Brex, Boom Da Bash, Fab­riz­io Cam­marata flanked by Second Grace, Moussu T and Lei Jovents, Rodrigo Leao flanked by Cinema Ensemble, Badi­aa Bouhr­izi, Djmawi Africa, Trans­g­lob­al Under­ground and Natacha Atlas.