Bari 2014

Med­imex Music Up: since its fourth edi­tion, Med­imex has devoted an area of the exhib­i­tion space to the most inter­est­ing star­tups and makers that oper­ate in the music industry and to the devel­op­ment of ideas and pro­jects that aim to change the world of music and cre­ate a strong rela­tion­ship between innov­at­ors and music industry. A them­at­ic and inter­act­ive space where the pub­lic and industry pro­fes­sion­als can get to know new music star­tups and try out products and tools that com­bine new tech­no­lo­gies, tra­di­tion­al crafts­man­ship, 3d print­ing, every­day objects, IT and design made by digit­al artis­ans. Moreover, in 2014 Med­imex hos­ted the first edi­tion of Med­imex Music Up, three days focused on the devel­op­ment of new ideas, products and pro­jects inten­ded to change and innov­ate the way music is pro­duced and con­sumed. 66 music innov­at­ors includ­ing artists, com­puter sci­ent­ists, design­ers, musi­cians, busi­ness and mar­ket­ing developers, product man­agers, divided into teams, have worked with­in the Music Up Area for the entire dur­a­tion of the show to devel­op new ideas and music pro­jects.

Med­imex is also an oppor­tun­ity for pro­fes­sion­als to dis­cuss music, ana­lyze changes and pro­spects of a mar­ket in con­stant devel­op­ment. Dur­ing the fourth edi­tion, innov­a­tions in the record industry were dis­cussed with Aless­andro Mas­sara (Uni­ver­sal), Marco Alboni (Warner), Andrea Rosi (Sony), Cater­ina Case­lli (Sug­ar) with Dori Ghezzi (le Nuvole) and rep­res­ent­at­ives of the most import­ant Itali­an inde­pend­ent labels. Room was giv­en to the live music mar­ket in Italy with Sal­vatore Nastasi (Direzione Nazionale Spettacolo dal Vivo MIBACT), Carlo Fuor­tes (Musica per Roma), Roberto De Luca (Live Nation) and dis­cussants from numer­ous fest­ivals and nation­al cir­cuits such as Kee­pOn and Super­club Italia. The new fron­ti­ers between copy­right and tech­no­logy were also dis­cussed in a num­ber of pan­els with dis­cussants from FIMI, Google/Youtube, Soundreef and Deez­er. Many events were held which focused on all music­al genres, from the sounds of the Medi­ter­ranean to jazz music — with a spe­cial event pro­moted by Europe Jazz Net­work, Asso­ciazione I‑Jazz and Apulia Jazz Net­work — to elec­tron­ic music with rep­res­ent­at­ives of the Son­ar fest­iv­al and of the main Itali­an fest­ivals includ­ing Elita Design Week Fest­iv­al, Club2Club and Robot Fest­iv­al.

As every year, this edi­tion fea­tures an import­ant and pres­ti­gi­ous par­ti­cip­a­tion of inter­na­tion­al oper­at­ors: in 2014 Med­imex was atten­ded by rep­res­ent­at­ives of SWSX, Babel Med, Cana­dian Music Week, Reperbhann Fest­iv­al, Szi­get Fest­iv­al, North Sea Jazz Fest­iv­al, Waves Fest­iv­al, Jarasum Jazz Fest­iv­al, We Love Green, Les Nuits Son­ores, Mer­cat de Música Viva de Vic, Jazza­head!, Womex, Fira Medi­ter­rània di Man­resa, Liv­er­pool Sound City, MaMa, Sound of the Xity, Europe Jazz Net­work and Korea Arts Man­age­ment Ser­vice.