Creativity and European funds between algorithms, illusions and revolutions
Edited by Desk Italia Europa Creativa – Ministry of Culture – DGCC
Moderated by Giuseppe Cucinotta (writer and music journalist, director of pinknoises.it, contributor to Corriere della Sera). With Rita Zappador (Board Director – Assomusica), Marzia Santone (PO Desk Italia Europa Creativa Cultura – MiC DGCC – Ales S.p.A), Andrea Coluccia (PO Desk Italia Europa Creativa Media Bari, Cinecittà), Jaime Castañosa (Head of Marketing & Operations – Melboss), Daniel Gjøde (CEO and Co-Founder Connie), Leila Magnini (Legal and Policy Officer, Directorate-General for Communications Networks, Content and Technology Copyright – Unit I2)
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Music, audiovisual, culture and artificial intelligence: do Europe need believers or visionaries? Artificial intelligence is not (just) science fiction. It is a reality that Europe’s cultural and creative sectors must deal with. With a budget of around 2.5 billion euros, Creative Europe is the European Commission’s programme that supports culture and creativity in Europe. Most of the calls for proposals dedicated to innovation and mobility of artists*, works and cultural and audiovisual content also includes artificial intelligence, virtual worlds, NFTs and other emerging technologies. In the Culture and Media Programmes, AI and emerging technologies open up new scenarios: from copyright, production and promotion of content, to the impact on creative work. In the CROSS section, which connects the Culture and MEDIA sub-programmes, AI, together with emerging technologies, is one of the focuses of “Creative Innovation Lab”, a call to support tools, solutions and models that can be replicated at European level for audiovisual and culture. Collaboration between music and audiovisual is one of the main themes explored by the co-financed projects. With the AI Act, the European Commission promotes a digital ethic and an anthropocentric vision of digital transformation. Far from apocalyptic science fiction scenarios, the European context must deal with an important fact: only 13% of European companies use artificial intelligence. During the panel there will be a reflection on these themes, on a possible dialogue between the music and audiovisual sectors, on the declinations of the concept of innovation, the work of those who create and the funding opportunities of the Program.
The myth of innovation. How Will digitalisation shape Europe’s digital future?
Leila Magnini (Legal and Policy Officer, Directorate-General for Communications Networks, Content and Technology Copyright – Unit I2) in dialogue with Rita Zappador (Board Director – Assomusica)
Creative Europe: European funding between music and audiovisual
Marzia Santone (PO Desk Italia Europa Creativa Cultura – MiC DGCC – Ales S.p.A) talks with Andrea Coluccia (PO Desk Italia Europa Creativa Media Bari, Cinecittà)
Algorithmic scenarios: visibility of products and artists* in markets Europeans and beyond
Jaime Castañosa (Head of Marketing & Operations – Melboss)
How important are platforms for the promotion of emerging artists? In a market dominated by Spotify, the Videomuse project (co-financed by the “Innovation Lab” call) by Melboss is an innovative platform that combines art, technology and blockchain. Videomuse offers fans and enthusiasts new ways to connect with artists and videomakers, who expand their musical and visual narratives in new digital scenarios. Videomuse is not the only project of Melboss, a Spanish company founded in 2013, which offers services to artists, record labels and other professionals in the music industry. Algo-Rhythms supports artists from Europe in their expansion into the Latin American music scene (LATAM) and makes accessible advanced marketing tools, traditionally reserved for major record labels. The project offers pilot solutions and empowerment activities, in order to enhance the mobility of music professionals, artists and their works towards a key strategic market, where European cultural industries have historically faced obstacles or continue to face them.
Platforms and consensus: simplicity, freedom and security for those who create
Daniel Gjøde (CEO and Co-Founder Connie)
Connie is a European platform developed by a startup Danish founded in 2023 by the Stupid Studio team for the digital management of consents and co-financed by the MEDIA Programme (call “Innovative Tools and Business Models”). With a particular focus on GDPR, Connie is designed for professionals
During a festival, for example, Connie collects consents for the use of the image from guest artists and the public in real time. All it takes is a link on the phone to digitally sign in complete safety and GDPR compliance.